[build] momentum
1
to gradually increase the strength, force, or speed of an activity or process
- The campaign started slowly but began to build momentum as more volunteers joined.
- The team needs to build momentum early in the game to secure a win.
- The new product launch is starting to build momentum, with sales increasing each week.
- Her career began to build momentum after she landed a role in a major film.
- The movement for social justice is building momentum across the country.